Project Description

The Daring. The Dauntless. The Duke.

Come hell or highland. The Duke races on.

Charging down America’s scenic roads is where you’ll find The Duke. The Duke is 21’ feet of power, daring design, and endurance, a testament to the tradition of Chevy trucks.

This 1972 Chevy K50 crew cab started off as a C50 standard cab. Now, it’s a powerhouse equipped with almost every modification you could ask for… An electric sunroof, one-of-a-kind custom interior, a high-performance 12V Cummins engine, and 40” tires all around. With a custom third and fourth door, as well as the sunroof, bumpers, running boards, massive 8-foot tilt bed, and designed central heat and A/C makes this build an award winning truck.

The Duke is one of the most recognizable trucks today. But The Duke does more than look incredible. It’s a truck built to do truck things.

Even the most dangerous of roads meet their match with The Duke. The 5.9L 12 Valve Cummins diesel engine reaches 450 horsepower. While fast, The Duke reliably offers a soft ride on the most difficult terrain, considering it sits on 40″ Nitto Trail Grappler tires. With a 60-gallon fuel cell, The Duke can traverse long trips with ease.

Highlander Interior
The highlander plaid is the first item that catches the eye in the sharp looking custom interior, followed by the leather wrapped steering wheel and double din dash. The seats were recovered from a 2018 Sierra and modified to match The Duke’s highland look. The highlander plaid adds comfort and class next to The Duke’s unique ochre paint color.

The beautifully restored and modified interior features a custom built dashboard, equipped with satellite radio and a back-up camera.

Revolutionary 4-Door Configuration
GMC’s 67-72 generation of trucks did not offer a 4-door option. That’s where we come in. We converted the cab to create a 4-door configuration that comfortably fits your passengers.

Double Duty Tilt Bed
The Duke comes equipped with a large 8-foot tilt bed. This hydraulic tilt bed pulls double duty as an expertly-engineered bed for convenient unloading and as an access point to the custom heating and A/C unit.

The Making of The Duke

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Truck Specs

  • 96′ Cummins 6BT
  • 1-ton Chassis

  • 4″ Exhaust with a Flowmaster Muffler

  • 40×15.50R20 Nitto Trail Grapplers

  • Yellow and Black Highlander Plaid Interior

The Duke Gallery

Truck featured is uniquely customized. Yours may be customized in a completely different manner.